Demographics/Psychographic Profiling

Demographics when used in film is often concentrated at areas such as income of the human population which splits them in to six groups based on their income and their status within the community. It can also be based on gender, sexuality, race, age, disabilities and many others. Filmakers would look at these areas and decide what people within these areas would be targeted. For example when thinking about income there are six groups that split the population up These six groups range from higher management, lawyers and bankers at the very top to unemployed, students and pensioners at the bottom. When making a film it is important to look at demographics to decide what group their film will fit under and what group the majority of their viewers will come from. This is the target audience and it is important that the group is identified before the film is released to ensure that it is successfully promoted.

Phsychographic profiling is found in marketing and is the process in which consumers are split into groups based on their lifestyles, behaviour and attitudes. From this we can find out what products they have purchased previously and therfore, get an idea of what products they are likely to buy. Using demographic and psychographic profiling allows the market researchers to market their products correctly and effectively and therefore, ensure that their products sell well in the future.